Mrs. Fields hosts Blog & Soul
As of November 5, 2007, drivebyshooter.net will no longer be updated. For posts on photography, you can now go to LightChasers Photography. For the author's personal site, head over to the Dark Corner.
The story behind the picture after the jump…
If you blog it, they will come - that’s the tag of Jayvee’s Blog and Soul Movement - and so far, it seems to be holding true. With a tag reminiscent of the Field of Dreams, the Blog & Soul Launch saw 60 bloggers gather in a field of sorts - a Mrs. Fields.
Last night, 60 or so bloggers gathered at a soon-to-open branch of Mrs. Fields Cookie Cafe - and I was one of them. As usual, I hid behind a camera and kept clicking away.
The thing is, last night wasn’t all about the movement - it was also about our venue - the Mrs. Fields Cookie Cafe. Let me repeat that - the Mrs. Fields Cookie Cafe.
Yup, Mrs. Fields is rebranding, and they’re going beyond just cookies and brownies - they’re going for the whole cafe experience. I’m not going to explain it here, but I will quote some facts shared by Our Awesome Planet’s Anton:
- The first cookie cafe branch was opened in Trinoma and the second one will open soon in Manila Pavilion (sept. 1)
- Mrs. Fields is now 30 years old when it was first opened in Palo Alto by Debbi Fields on August 13, 1977. In the Philippines, Mrs. Fields arrived 12 years ago.
- They are relaunching the brand in the Philippines to attract the coffee crowd and the blogging crowd with wi-fi access (yes!)
- It is a romanticized kitchen store concept which is a unique combination of home and kitchen in a modern cafe setting.
- The brand was revitalized by the husband-and-wife team of Gerwyn and Sheryl See of Ababa corporation who bought the master franchise last year.
My words? I’ve already linked to them. See my 4200 words worth in my gallery.
Other posts about the event:
“See” is for Cookie 
@ blogandsoul.net
Mrs.Fields Cafe Bloggers Meet @ ourawesomeplanet.com
Two launches @ dine.racoma.com.ph
A Cookie. A Movement. And a Paperclip. @ mypaperclip.blogspot.com
Whee! The way the cookie crumbles. @ magikel.blogspot.com
Sommelier Selection, Wikipilipinas, and cookies @ aboutmyrecovery.com
If you blog it, they will come @ baratillo.net
Oh sweetness! @ annalyn.net
More blogging news @ alleba.com
Mrs. Field’s Cookie Cafe @ jengkiejourneys.i.ph
What I learned from the Mrs. Field’s brand relaunch @ bayanihanblogs.com
Ang sarap ng cookies!!! @ pinoyfood.nimrodel.net
the second coming of mrs. fields @ evilmartian.org
Of blogs and cookies @ justwandering.org
Havin’ a Mrs. Fields day @ arpeelazaro.blogspot.com
Look! Mrs. Fields baked the best cookies for me! @ byahilo.com
Mrs. Fields Cookie Cafe and the Blog and Soul Movement Launch @ southbound.ph
Tags: Blog & Soul Movement, blogandsoul.net, Mrs. Fields, Field of Dreams, Anton Diaz, Our Awesome Planet, ourawesomeplanet.com
DBS posted this entry at 9:22 PM on Wednesday, the 22nd of August 2007. He may have also posted related entries in the following categories: food & beverage; concerts, plays, & events; blogging.
August 23rd, 2007 at 4:19 am
[…] the cookie crumbles. Sommelier Selection, Wikipilipinas, and cookies If you blog it, they will come Mrs. Fields hosts Blog and Soul Oh sweetness! More blogging news Mrs. Field’s Cookie Cafe What I learned from the Mrs. […]
August 23rd, 2007 at 8:01 am
[…] the cookie crumbles. Sommelier Selection, Wikipilipinas, and cookies If you blog it, they will come Mrs. Fields hosts Blog and Soul Oh sweetness! More blogging news Mrs. Field’s Cookie Cafe What I learned from the Mrs. […]
August 23rd, 2007 at 8:57 am
[…] the cookie crumbles. Sommelier Selection, Wikipilipinas, and cookies If you blog it, they will come Mrs. Fields hosts Blog and Soul Oh sweetness! More blogging news What I learned from the Mrs. Field’s brand relaunch Ang sarap ng […]
August 23rd, 2007 at 9:29 am
If you blog WHAT, WHO will come nga? Hehe. Nice seein you there again. And great shots too
August 23rd, 2007 at 11:24 am
Elber — Nikon user alert!!! mwehehehe. just kidding Riz
August 23rd, 2007 at 3:21 pm
thanks for the bear!
its so cute! thanks for the cookies too! love them, love the bear, love you! 
mwahh!
August 23rd, 2007 at 6:27 pm
Thanks for the pics Luis, esp. the ones of my son. And I can see you got one here published. More power
August 24th, 2007 at 5:18 am
[…] the cookie crumbles. Sommelier Selection, Wikipilipinas, and cookies If you blog it, they will come Mrs. Fields hosts Blog and Soul Oh sweetness! More blogging news Mrs. Field’s Cookie Cafe What I learned from the Mrs. […]
August 24th, 2007 at 6:59 am
[…] the cookie crumbles. Sommelier Selection, Wikipilipinas, and cookies If you blog it, they will come Mrs. Fields hosts Blog and Soul Oh sweetness! More blogging news Mrs. Field’s Cookie Cafe What I learned from the Mrs. […]
August 24th, 2007 at 10:52 am
[…] the cookie crumbles. Sommelier Selection, Wikipilipinas, and cookies If you blog it, they will come Mrs. Fields hosts Blog and Soul Oh sweetness! More blogging news Mrs. Field’s Cookie Cafe What I learned from the Mrs. Field’s […]
August 29th, 2007 at 8:40 am
Riz: I don’t know… ask the guy who came up with that phrase.
Jayvee: Don’t discriminate. If she wants to waste her money on Nikon equipment when she can simply borrow Canon gear from the rest of us, then let her!
bear: You’re so cute. I love you!
ajay: You’re welcome.
September 2nd, 2007 at 10:11 pm
[…] few days ago, I received two comments on my post on the Blog @ Soul launch at Mrs. Fields. Normally, I wouldn’t mind - comments are good. Heck, comments are […]
September 7th, 2007 at 9:04 pm
[…] a yellow paperclip with bright purple spots, let me clear that up for you - Nikki Dy-Liacco was at the Blog & Soul launch at Mrs. Fields Cookie Cafe. You want a face to go along with the name? Take a look at the second picture in the series above, […]