UA&P-IMC students run over competition in AdSpeak 2007
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A team of Integrated Marketing Communication students from the University of Asia and the Pacific took the AdSpeak 2007 competition by storm recently by taking the top three slots in the print ad category. The team, composed of IMC seniors Nicole Balaoing, Cis Ganuelas, Ralph Mariano, Pao Pielago, and Punky Taguines, received their awards at the AdSpeak student convention last Friday, February 16, at the Student Center Auditorium at Colegio de San Juan de Letran.
The competition, a joint effort of Letran’s Institute of Communication and the Advertising Board of the Philippines, sought the best public service announcements (PSAs) from delegates of the AdSpeak in three categories: print, radio, and television. In the print category, a total of 138 entries were in competition - 14 of which were from UA&P.
AdSpeak began in 2001 as seminar on the importance of values advertising for Communication Arts students of Letran. In 2003, it opened its doors to other colleges and universities in Metro Manila. Over the years, its delegates have benefited from the insights of various advertising practitioners, including Emily Abrera, Chairman Emeritus of McCann-Erickson; Minyong Ordonez, Founder and former Chairman of Basic Advertising; Yoly Ong, Group Chairperson of Campaigns and Grey; and Jimmy Santiago, Managing Partner of TBWA \ Santiago Mangada Puno. This year, the the AdBoard joined the fray, adding a screening of the 2006 Araw Values Awards and the AdSpeak competition to the programme.
In case you still haven’t figured out what the three images here are, here’s a clue - they’re winners. Entries from UA&P-IMC students took the top three spots, remember? Now, which image took which spot, I’ll leave that for you to figure out.
Tags: Integrated Marketing Communication, University of Asia and the Pacific, AdSpeak, IMC, Nicole Balaoing, Cis Ganuelas, Ralph Mariano, Pao Pielago, Punky Taguines, Colegio de San Juan de Letran, Advertising Board of the Philippines, UA&P, Communication Arts, Emily Abrera, McCann-Erickson, Minyong Ordonez, Basic Advertising, Yoly Ong, Campaigns and Grey, Jimmy Santiago, TBWA \ Santiago Mangada Puno, AdBoard, 2006 Araw Values Awards
DBS posted this entry at 1:59 AM on Wednesday, the 21st of February 2007. He may have also posted related entries in the following categories: raves; triumphs & tragedies; this beautiful country.
